When people depend on what you do to get their job done, they’ll value what you do (as long as you’re good for them).
When they value what you do, they’ll fight for it, instead of fighting to replace it.
Unfortunately, records is often only a last stop.
This means that people only depend on records when they have a crisis.
And then they get it.
So we can wait for everyone to have an individual crisis, or create day to day dependency, and have everyone fighting for us from day one (whether they know it or not).